Advertiser – Audience targeting

Audience targeting for adv


During the campaign targetisation procedure, advertisers have the possibility to select all the advertising categories basing on the nature of their advertisements and on the target audience they want to reach. First of all, the advertiser has to select the main category choosing between mainstream and +18. Then, he can either decide to create a generic or a specific campaign, selecting one or more subcategories among games, sport, health & fitness, entertainment, social, celebrity, technology, ...

 

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