Real Time Statistics Admin
The Administrator can:
- Check in real time all advertisers' and publishers' statistics;
- Keep under control the costs and revenues related to the campaigns and to the trade of advertising spaces;
- Monitorize the traffic flow, the impressions and clicks, the CTR (click through rate - the percentage of clicks on the impressions made);
- Decide to analyze the entire statistic history or a specific period of time.
Real Time Statistics Publisher
- Check the flow of traffic of his websites and applications
- Monitorize the number of impressions, clicks and conversion (depending on the payment method he has chosen -CPC, CPM, CPA, CPI, CPL), the CTR
- Analyze the revenue, the country of origin of all visitors, type of device,
- Oversee the entire history or a specific and personalized period of time.
Real Time Statistics advertiser
- Analyze the history of all his campaigns or select a specific one
- Check the number of impression and clicks made and their relative costs
- View the list of all the websites and countries in which a specific campaign has been shown
- Look at the the entire campaigns history or just a specific interval.